SONAR™ for advisors
Warm leads for business advisors and coaches
Referrals bring your best clients, until they slow down. SONAR™ finds the owners in your area whose business is changing right now, and gives you the reason to call and their direct line.
What makes a lead warm
Several implementers we spoke with describe it the same way. A warm lead is a decision maker who already knows a little about how you work, wants help, and is willing to talk. A referral has all three. A bought list has none of them, which is why cold calling turns into teaching strangers what you do. SONAR™ sits in between: owners you have not met yet, at a moment that makes the conversation make sense.
For EOS implementers: fill your 90-minute meetings
You know the 4-2-1: four warm leads become two 90-minute meetings, and those become one client. The hard part is always the top of that funnel. Most implementers fill it from client referrals, other implementers and their own network, and referrals run out.
SONAR™ watches your territory for the moments that make an owner ready to talk:
- the business has hit the ceiling and the owner feels it
- the visionary is looking for an integrator or a second in command
- a handover is coming: to the next generation, a buyer or a new leader
- the team is running on EOS by themselves, and stalling
Each owner comes with the public source, why now, a call sheet and a verified direct line. You make the call; in the free week SONAR™ contacts no one for you.
Proof. Jim Lovelady, an EOS Implementer in Southwest Florida: 766 construction companies scanned, 20 owners worth knowing, 2 who had never met him agreed to give him ninety minutes. Read the case.
If your clients run on their own system first, how to find companies self-implementing EOS or Scaling Up shows where to find them.
For fractional CFOs and COOs
Your best clients find you when the numbers outgrow the founder: growth faster than the team, a first finance hire, a new site, an acquisition. SONAR™ looks for exactly those moments in your area and tells you who to call first.
For coaches and peer-group chairs
Owners join a coach or a peer group when they feel stuck: a plateau, a business not running on all cylinders, a founder carrying too much alone. SONAR™ finds the owners showing those signs, so you call the ones who are ready to hear from you.
How it works
- Tell us your area and the kind of owner you want to work with.
- Within a week you see three owners, each with the change they are living through, the source and a direct line. Free.
- You reach out your way: a LinkedIn connection and an email on the same day, a call two days later.
Questions
Isn't this just cold outreach?
No list, no blast. Each owner comes with something true about their business this month, so the first call starts with them, not with you.
How is this different from Sales Navigator?
Sales Navigator tells you who fits on paper. SONAR™ tells you who has something changing now, with the source and a direct line.
Do you contact owners for me?
Not in the free week. SONAR™ prepares the reason and a first email; you send it from your own tools and make the call yourself.
What does it cost?
The first scan is free. Plans are shown before anything starts.
Are you part of EOS Worldwide?
No. Blackorange is an independent company in Amsterdam. EOS, Traction and the 90-minute meeting are names of EOS Worldwide.
Tell us your area
and who you want to work with
We'll show you three owners there worth a call this month, and why now.
Get my free SONAR™ scanFree. Three owners, each with the source and a direct line.
Want to see how SONAR™ works first? Read about SONAR™.