BLACKORANGE'S SONAR™
Know what's changing in your market, where opportunity is emerging,
and when it's worth acting.
Your market. Your opportunities. In your inbox.
Companies we've built pipeline for
SONAR™ watches your market, connects what matters, and surfaces the opportunities your team can act on.
SONAR™ · NEW SIGNAL DETECTED
EMA adds two morphine presentations to the EU shortage register.
View signalLater
A list tells you who exists. A signal tells you something happened, and that something is why now is the moment.
how it works
One story, four steps. The first two are ours to watch, the last two are yours to act on.
1 · Signal
A company starts hiring. A supplier has a problem. A regulation changes. SONAR™ watches for the moment, not the company.
SONAR™ · NEW SIGNAL DETECTED
Export restriction on key precursors announced in target market.
View signalLater
2 · Situation
One signal rarely tells the whole story. SONAR™ puts them together until a situation appears.
EU adds 2 critical materials to shortage register
Supply pressure raises the urgency of a backup route.
Acme Pharmaceuticals shows supply continuity intent
Procurement activity and hiring suggest they're evaluating alternatives.
3 · Opportunity
SONAR™ identifies where that situation could create commercial upside for you, and shows its evidence.
NEWAccount opportunityHotScore 10
Acme Pharmaceuticals may need a backup supply route.
A new EU shortage plus Acme's recent sourcing activity suggest they're evaluating alternative API suppliers.
Who Procurement lead, supply chain manager. Not the CEO.
Angle Backup supply continuity. Personal, and relevant to their situation.
Prepare emailNot relevant
4 · Action
You get the companies, the validated people and the next move worth making. Act on it yourself, or let RELAY™ run it.
Acme PharmaceuticalsSignal 1Backup supply route
case studies
Two markets, two very different signals, the same result: a conversation nobody else was having yet.
0 owners worth knowing, out of 766
A supply route comes under pressure. A second one appears.
Want to see what SONAR™ finds in your market? Get your free SONAR™ scan.
Most ways of finding customers solve one part of the problem. Here's the honest comparison.
| What you need | SONAR™ | Outbound agency | Referrals | Industry network | Inbound |
|---|---|---|---|---|---|
| Finds companies | |||||
| Detects change | |||||
| Explains why now | |||||
| Connects several signals | |||||
| Recommends an action | |||||
| Works before they're looking | |||||
| What you're left with | You're in the conversation before it becomes one. | A list, and a lot of sending. | A pipeline the size of your address book. | News once it's common knowledge. | A bidding war you joined last. |
what people ask
A system that watches your market for change: hiring, funding, regulation, supply, expansion. It connects those changes and tells you which companies are worth a conversation and why now.
Intent data tells you someone browsed something. SONAR™ tells you what changed inside their business, and what that change makes possible for you. One is a click; the other is a reason.
No. You get the opportunities and the reasoning behind them, in the tools you already use. There's nothing to log into and nothing to maintain.
Public sources: company announcements, hiring, trade and industry press, regulation and tender databases, funding records, and the shifts in a market that rarely make headlines but change who needs what.
B2B companies where one new customer is worth five or six figures, several people decide over months, and the market is a few hundred real buyers rather than millions.
Probably not for you if your deals are under a few thousand, you're still finding your market, your buyers are consumers, or you need meetings this week.
You decide. Act on it yourself with the reasoning we hand over, or let RELAY™ run the outreach and start the conversation for you.
We'll show you what SONAR™ sees in your market: the opportunities, and why now.
Get my free SONAR™ scanFree. No call required.
Rather talk it through? Talk to us instead.
