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A man in an orange blazer talking in a town square while people stop and turn to listen
BLACKORANGE'S GRAVITY™

Be the expert they know

Turn what you know into a LinkedIn presence,
so the right people recognise and trust you.

Find my angle

15 minutes. Leave with three angles.

Companies we've built pipeline for

ammo.GroveEOS WorldwideCubeChemFuel to FireGrowthSquadBig Fish LocalWD Script House3rd Degree Screening

The first conversation
starts before you meet

Before anyone replies, books a call or signs, they look you up. What they find decides whether you walk in as a stranger, or as the expert they've been reading.

A woman at her desk looks at a profile of the man in the orange blazer on her phone, while he walks up to her building for their meeting

how it works

From expertise
to recognition

Four steps, on repeat. You bring what you know. We turn it into a presence.

01

Capture

Your expertise, captured

We turn your conversations, opinions and experience into ideas worth sharing.

02

Shape

Find the angle

We turn those ideas into sharp opinions, stories and useful insights.

03

Publish

Show up consistently

Your thinking becomes content the right people can actually come across.

04

Compound

Become familiar

The right people see you often enough to know what you stand for.

gravity in action

When expertise
starts travelling

One client, measured honestly. Reach that went well past the people who already knew her.

GRAVITY™ · Film & television90 days
A town square where people gather around one speaker, and her reach spreads outward in rings

GRAVITY™ didn't give Wilke the expertise. It gave her expertise reach.

From almost invisible to 18,015 people reached

The problem
A screenwriter looking for producers, with three LinkedIn posts and a profile listing every job she'd ever had.
What GRAVITY™ did
Focused her profile and told the real story behind her screenplay, in her own voice, week after week.
The result
18,015people reached in 90 days, 89% outside her network. It led to coffee dates with industry professionals and a meeting with a production studio.
Wilke Durand

Wilke DurandWD Script House

LinkedIn used to feel like a riddle. Now I have coffee with producers. Read the full case
18KPeople reachedThrough Wilke's expertise
89%Outside her networkBeyond the people who knew her
28.8KImpressions+3,506% vs. the previous 90 days

Curious what you could be known for? Find your angle in 15 minutes.

GRAVITY™
vs other methods

There are many ways to show up online. Here's what each one actually leaves you with.

What you needGRAVITY™Posting yourselfA ghostwriterContent agencyAdvertising
Captures your real thinking
Sounds like you
Shows up every week
Reaches beyond your network
Runs without you
You own what it builds
What you're left with People who know your name before you meet. Good intentions, and nothing posted since March. Posts that sound almost like you. Content about your company that nobody follows. Reach that stops when the budget does.
Does this Partly, or by luck Doesn't do this

what people ask

Questions, answered

What is GRAVITY™?

Managed authority building. We turn what you know into a steady LinkedIn presence in your own voice, so the right people recognise you, follow you and trust your expertise before you ever meet.

Is this ghostwriting?

No. Ghostwriting starts from a blank page and guesses at your voice. GRAVITY™ starts from your thinking: we capture it from conversations, voice notes, calls and client questions, then shape it. Every post is yours, and you approve it.

How much of my time does it take?

Less than you would expect. A short conversation or a few voice notes is usually enough raw material. We do the writing, the visuals and the rhythm.

Do I need to become an influencer?

No. The goal isn't followers, it's the right people knowing your name. A few thousand of the right people are worth more than a hundred thousand strangers.

What's the commitment?

Three months minimum, then monthly. Recognition compounds, so the first months build the base everything else stands on.

How does it work with RELAY™?

They're built to work together. When RELAY™ reaches out, the person already recognises your name from GRAVITY™, so the conversation starts warmer.

free, 15 minutes

Find the angle
you should own

We'll look at what you know and who you want to reach, and leave you with three angles you could be known for.

Find my angle

15 minutes. Leave with three angles.

Rather talk it through? Talk to us instead.