Capture
Your expertise, captured
We turn your conversations, opinions and experience into ideas worth sharing.
Turn what you know into a LinkedIn presence,
so the right people recognise and trust you.
15 minutes. Leave with three angles.
Companies we've built pipeline for


















Before anyone replies, books a call or signs, they look you up. What they find decides whether you walk in as a stranger, or as the expert they've been reading.
how it works
Four steps, on repeat. You bring what you know. We turn it into a presence.
Capture
We turn your conversations, opinions and experience into ideas worth sharing.
Shape
We turn those ideas into sharp opinions, stories and useful insights.
Publish
Your thinking becomes content the right people can actually come across.
Compound
The right people see you often enough to know what you stand for.
gravity in action
One client, measured honestly. Reach that went well past the people who already knew her.
GRAVITY™ didn't give Wilke the expertise. It gave her expertise reach.
Curious what you could be known for? Find your angle in 15 minutes.
There are many ways to show up online. Here's what each one actually leaves you with.
| What you need | GRAVITY™ | Posting yourself | A ghostwriter | Content agency | Advertising |
|---|---|---|---|---|---|
| Captures your real thinking | |||||
| Sounds like you | |||||
| Shows up every week | |||||
| Reaches beyond your network | |||||
| Runs without you | |||||
| You own what it builds | |||||
| What you're left with | People who know your name before you meet. | Good intentions, and nothing posted since March. | Posts that sound almost like you. | Content about your company that nobody follows. | Reach that stops when the budget does. |
what people ask
Managed authority building. We turn what you know into a steady LinkedIn presence in your own voice, so the right people recognise you, follow you and trust your expertise before you ever meet.
No. Ghostwriting starts from a blank page and guesses at your voice. GRAVITY™ starts from your thinking: we capture it from conversations, voice notes, calls and client questions, then shape it. Every post is yours, and you approve it.
Less than you would expect. A short conversation or a few voice notes is usually enough raw material. We do the writing, the visuals and the rhythm.
No. The goal isn't followers, it's the right people knowing your name. A few thousand of the right people are worth more than a hundred thousand strangers.
Three months minimum, then monthly. Recognition compounds, so the first months build the base everything else stands on.
They're built to work together. When RELAY™ reaches out, the person already recognises your name from GRAVITY™, so the conversation starts warmer.
free, 15 minutes
We'll look at what you know and who you want to reach, and leave you with three angles you could be known for.
Find my angle15 minutes. Leave with three angles.
Rather talk it through? Talk to us instead.