BLACKORANGE'S RELAY™
You know who you want to reach.
We get their attention and start the conversation.
For one company you choose. Yours to keep.
Companies we've built pipeline for
Finding companies is easy. Getting the right person to stop, read and reply is the hard part. That takes a reason, the right moment, and a message that sounds like a person.
three approaches
We don't sell one method and bend your market to fit it. We read the market first, then set the dial.
VOLUMEreach wide
Thousands of companies could buy, and few are showing signs. We reach wide, test the message at scale, and keep only what works.
Best when your reachable market is large and buying signals are rare.
SIGNAL-LEDstrike on cue
Every account matters and you can see change coming. We move on the trigger: fewer messages, sent at exactly the right moment.
Best when you sell to a few hundred accounts and they give off clear signals. Pairs naturally with SONAR™.
HYBRIDboth at once
A steady base of outreach across the market, with precise, timed messages layered on top wherever a signal appears.
Best when you have a clear market and some signals, but not enough to rely on them alone.
Swipe for Signal-led and Hybrid →
how it works
Four steps. The first two are ours to prepare, the last two put you in the room.
Target
You tell us who you want to meet. We find the people inside those companies who actually decide.
Approach
Every message starts from something true about them. Never a template with their name dropped in.
Reach
Short, plain messages from inboxes we look after, spread over days. You approve every word.
Conversation
When someone answers, it arrives in your inbox or calendar, with the reason they replied.
case studies
Same engine, different settings: each tuned to the market in front of it.
Three messages out. One reply back.
One message out. One conversation back.
Want to see how this would work for one of your targets? Get a free plan for one company.
Every way of reaching new customers solves part of the problem. Here's the honest comparison.
| What you need | RELAY™ | Doing it yourself | Hiring an SDR | Lead-gen agency | Automation tools | Advertising |
|---|---|---|---|---|---|---|
| Finds the people who decide | ||||||
| Knows why now | ||||||
| Writes like a person | ||||||
| Protects your domain | ||||||
| Runs without you | ||||||
| Hands you the conversation | ||||||
| You own what it builds | ||||||
| What you're left with | Conversations with the people you chose. | Evenings spent on follow-ups. | A salary, and months of ramp-up. | Volume, and a tired domain. | Connection requests nobody accepts. | Rented attention that stops when the budget does. |
Advertising on Meta or Google works well alongside RELAY™. It's just expensive, and you never own what it builds.
what people ask
The whole outreach system around your market: who to reach, why now, the messages, the sending setup and the follow-up. You get the conversations; we run everything that produces them.
Lazy outbound is: the same template sent to thousands. A short, relevant message to the right person, for a real reason, still gets answered. That's the only kind we send, and a person reviews every one before it goes out.
Most agencies sell volume and get paid whatever happens. We read your market first, choose the approach that fits it, protect your reputation with separate sending domains, and stop anything that isn't working.
An SDR takes months to ramp and still needs the data, the tools and the playbook. A tool needs someone to run it. RELAY™ comes with all three, run by people who do this every day.
No, and be careful of anyone who does. Replies depend on your market, your offer and how quickly you follow up. What we can promise is the work: the right people, a real reason, and a system that improves every week.
We send from separate domains built only for outreach, fully authenticated and warmed up before use, and we keep volumes low and spread out. Your main domain is never used.
Three months minimum, then monthly. Outreach improves with every round of replies, so the first months are where it learns what works in your market.
Usually within about two weeks. New domains and inboxes need time to warm up before the first message goes out.
Most markets have some. SONAR™ finds them, tells you which companies are worth a conversation and why now, and RELAY™ takes it from there.
free, for one company
Send us one company you want to reach. We'll show you who to contact, the angle to take, and the first message to send.
Get my free planFree. Yours to keep, whatever you decide.
Rather talk it through? Talk to us instead.