Fuel to Fire
$430K in pipeline, from one tight niche
At a glance. Midory had tried pay-per-click, networking and email, and heard crickets. RELAY™ built a 95% qualified list of a niche LinkedIn can't filter for and turned the sales call into an exclusive invitation. It became her number one lead source: 15+ qualified leads a month and $430K in pipeline.
The constraint
Midory tried everything to build her business: pay-per-click, networking, sending emails. She spent a lot of money on ads and heard crickets. Her clients, high-earning women executives, are a niche no LinkedIn filter can find.
What we built
The list. Advanced boolean searches to find a persona LinkedIn has no filter for, qualified to 95%.
The offer. A cold-traffic offer: the sales call repositioned as an exclusive invitation to a conversation useful for both sides.
The engine. Controlled LinkedIn outreach, keeping volume steady and quality high.
The play that worked
The exclusive invitation. The ask stopped sounding like a sales call and started sounding like a rare opportunity worth accepting.
Results
| Metric | Result |
|---|---|
| Pipeline | $430K generated |
| Qualified leads | 15+ a month |
| Replies | 43 a month on average |
| List quality | 95% qualified |
| Lead source | Her #1 |
Fuel to Fire's number one lead source: at least 15 qualified leads a month, 43 replies a month on average, and $430K in pipeline.
“Fast forward to today, it has become my number one lead source. I'm getting at least fifteen qualified leads per month. For the price point, it has been absolutely phenomenal.”
Midory VerityCEO, Fuel to FireWhat this means for you
If your ideal client doesn't fit any platform filter, the work is in the list and the offer. A tight niche with the right invitation beats a wide net every time.
Midory VerityCEO, Fuel to Fire
