3rd Degree Screening
Three enterprise clients, in 30 days
At a glance. 3rd Degree Screening, an accredited US background check company, wanted more employers hiring at scale. RELAY™ targeted companies posting 10+ jobs a month, starting with manufacturing and staffing, and reached their HR leaders with a compliance angle: a 24% reply rate, 15+ qualified leads and three new enterprise clients within 30 days.
The constraint
3rd Degree Screening is an accredited background check company serving US employers of every size and industry. Its best clients are the ones hiring constantly, but finding them, and the HR leaders who decide, took time the team wanted to spend on selling. They didn't want to do the heavy lifting of setup, data, emails and campaigns themselves.
What we built
The signal. Companies posting 10 or more jobs a month: the moment background checks become urgent.
The list. Starting with manufacturing and staffing, filtered by region and company size, with HR decision-makers verified through six-provider waterfall enrichment.
The message. Specific compliance risks, a 24-hour turnaround, and relevant client examples.
The handover. RELAY™ ran the setup, the emails and the campaign. The team was notified the moment a lead came in, and only had to book and close.
The play that worked
The compliance angle. The messages named the risk HR leaders carry when hiring fast, and showed how quickly it could be covered.
Speed to lead. Every lead was answered within ten minutes, and never later than the hour, which made booking appointments easy.
Results
| Metric | Result |
|---|---|
| Reply rate | 24% |
| Qualified leads | 15+ |
| New enterprise clients | 3 in 30 days |
| Pipeline | $150K |
| Expected close rate on open deals | 75% |
A 24% reply rate, 15+ qualified leads and three new enterprise clients within 30 days, adding up to $150K in pipeline. Signed clients were already being served while more deals moved through a one-to-three-month sales cycle, with Jimmy expecting to close about 75% of them.
“We don't have to do a lot of the heavy lifting as far as the setup, the emails, the campaign. You take control of that, you're getting us the appointment, and we're trying to close it.”
Jimmy WatersCEO, 3rd Degree ScreeningWhat this means for you
If your service becomes urgent at a specific moment, find the signal that marks that moment, then be fast when the lead arrives. Timing and speed do more for results than any copy trick.
Jimmy WatersCEO, 3rd Degree Screening
