WD Script House
From almost invisible to 18,015 people reached
At a glance. Wilke Durand, screenwriter and founder of WD Script House, had three posts and a profile listing every job she'd ever had. GRAVITY™ focused her profile and told the real story behind her screenplay Under the Clock. In 90 days she reached 18,015 people, 89% outside her network, which led to coffee dates with industry professionals, a meeting with a production studio and a mention by a known producer.
The constraint
Wilke is a screenwriter and the founder of WD Script House, a home for original film and television projects. She wants to reach the producers, directors and production partners who can develop, finance or produce her scripts. Her LinkedIn was almost inactive: three original posts, mostly reposts unrelated to her work, and a profile listing everything she had ever done, from voice actor and actress to restaurant owner. To her, LinkedIn felt like a riddle.
What we built
Focus. Her profile rebuilt around one clear story: screenwriter, and founder of WD Script House.
The story. The real journey behind her screenplay Under the Clock, which reached the Big Break Screenwriting Contest quarterfinals from about 13,000 entries: the choices, the doubts, the setbacks and the smaller wins.
The rhythm. Posts in her own voice, published consistently, about her work and her search for the right producers, directors and partners.
The play that worked
Win or fail miserably, in public. Instead of announcing success, the posts documented the real attempt to move Under the Clock forward, with the stakes and the setbacks in plain view. People follow a story they can see unfolding.
Results
| Metric | Result |
|---|---|
| Impressions | 28,846 (+3,506%) |
| People reached | 18,015 |
| Outside her network | 89% |
| Engagements | 197 |
| Best post | About 21,000 impressions, 80 engagements |
In 90 days: 28,846 impressions, up 3,506% on the period before, and 18,015 people reached, 89% of them outside her network. Then the reach turned into the industry itself: coffee dates with industry professionals, a proofread from an industry peer, a meeting with a production studio, and a mention by a known producer.
“LinkedIn used to feel like a riddle. Now I have coffee with producers.”
Wilke DurandWD Script HouseWhat this means for you
If the people you need are a small, specific group of decision-makers, you don't need a big audience. You need the right people to see your work and your story often enough to want to meet you.
Wilke DurandWD Script House
