The Stack
Apollo
Coverage is not the problem, freshness is. Job changes and titles go stale, so treat it as a starting layer and never as the final verification layer.
- Category
- Data and sending
- Where the data sits
- In the United States
What you learn in the first month
The weakness is data freshness rather than coverage. Job changes, titles, emails and phone numbers can be stale, so for high-value outbound we do not treat Apollo as the final verification layer. It is a good place to start a list and a bad place to end one. Verify before sending, and expect to lose a share of what looked valid.
We earn a commission if you sign up through some of the links on this page. What each tool teaches you is written from running it, and the hosting answer is the same whether we earn on it or not. Where there is no link, there is no programme we are part of.
Where the data sits
The United States. Apollo states that it has no EU datacenter and hosts data in its US-based infrastructure, with European transfers relying on standard contractual clauses and the EU-US Data Privacy Framework.
Worth saying plainly: hosting outside the EU can still be GDPR compliant. It is not the same thing as EU data residency, and which one you need depends on who you sell to. What the law actually asks of you is a separate question with a separate answer.