Outbound Glossary
Sequence
The planned series of touches to one prospect. The first message gets the attention and the later ones get the replies.
A sequence is the ordered set of messages and calls a prospect receives, with timing between them, usually set up once and run per campaign.
Two things most sequences get wrong. They treat the follow-up as a reminder rather than a new argument, so each message adds nothing, and they stop far too early. The replies that turn into revenue often arrive at a point most sequences have already given up.
Writing one is easy. Running them across a market, month after month, without the cadence itself becoming the tell, is what RELAY™ does day to day.