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Outbound Glossary

Sales Navigator

LinkedIn's paid search tool. Excellent at finding people, and its filters are self-reported, which is why lists built on it need checking.

Sales Navigator provides filters over LinkedIn's data: role, seniority, company size, geography, recent changes, and saved searches that update.

Its strength is that the underlying data is maintained by the people themselves, which makes it current on job titles in a way purchased databases are not. That is also its weakness: titles are self-chosen and headcount is self-reported, so a filter on company size can be out by a factor, and a title filter misses anyone who describes their job unusually.

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