Outbound Glossary
Multichannel
Reaching one person in more than one place. It raises reply rates, and it raises the cost of having chosen the wrong person.
Multichannel outreach combines email with LinkedIn, calls or other channels against the same prospect, so a message that is missed in one place can land in another.
The lift is real and well established. The caveat is that it multiplies everything, including the irritation of a badly targeted approach: the same wrong message arriving three ways does not read as persistence, it reads as pursuit. Multichannel is a reward for good targeting, not a substitute.