Outbound Glossary
Lookalike
Companies that resemble your best customers. A good shortcut, and a reliable way to inherit the blind spots of your current list.
Lookalike models take a seed set of accounts and return others that match on whatever attributes the provider can compare.
It works because similarity is a real predictor. It fails quietly because your seed set is the product of how you have sold so far, so the model hands back more of the same and hides the segment you have never tried. Use it to scale a proven niche, not to find a new one.