Outbound Glossary
List building
Deciding who to approach. It is the step that decides a campaign's outcome, and the one most often handed to the cheapest tool.
List building turns a definition of who you want into an actual set of companies and people, with the data needed to reach them.
The weight of it is badly understood. Copy can be rewritten in a day and a list cannot: a brilliant message to the wrong 500 people fails, and an average message to the right 100 does not. If one part of a campaign deserves the most time, it is this one.