Outbound Glossary
Firmographics
The static facts about a company: size, sector, location, revenue. They tell you who could buy, never who is ready.
Firmographics are the company equivalent of demographics. Headcount, industry code, country, revenue band, year founded. They are the filters every prospecting tool starts with.
They are necessary and insufficient. Two companies identical on every firmographic field can be a year apart in readiness, and filtering on firmographics alone produces a list where most entries have no reason to answer. They narrow the field; something else has to pick the moment.