Outbound Glossary
Enrichment
Adding what you do not have to the records you do. Coverage is what vendors sell, and accuracy is what actually decides the outcome.
Enrichment takes a thin record, usually a company name or a domain, and fills in contacts, emails, phone numbers, headcount and whatever else a provider holds.
Vendors compete on coverage, the share of records they can return something for, because it is the easier number to be good at. Accuracy matters more: a 90 percent coverage rate with 70 percent accuracy produces a list that bounces and embarrasses you. Test any provider against a sample you already know the answers for.