FREE Pipeline Signal Scan: see the opportunities in your market. Get my scan →

Outbound Glossary

Email verification

Checking an address exists before you send. It removes dead addresses, and it cannot tell you whether a person is worth writing to.

Verification asks the receiving server whether an address is deliverable, without sending a message. Done before a campaign it strips out the addresses that would have hard bounced, which protects your reputation.

Two limits worth knowing. It cannot answer for catch-all domains, and a verified address is not a verified person: someone can have left the company months ago and still have a live mailbox. Verification is hygiene, not qualification.

← All 60 terms in the Outbound Glossary